What was previously in the risk block marked “low probability and high impact” is now real.
How many firms will never start up again? Around the world. Mines and manufacturing firms. Startups. restaurants and bars. Cinemas and advertising businesses. Airlines and retailers.
All run out of cash.
All the Modelling in the world won’t help you if you are not able to conserve cash in this crisis. Banks are clamping down on credit and your debtors can’t pay you. Margins are crashing and volumes are down.
Your most important strategies are cash conservation , protecting staff and assets, lowering risk and helping society where you can. You will need a market after this and resources to serve it.