The most successful firms avoid competing on price.

It you want to be successful, avoid competing on price alone.

The best selling phone per country is reflective of affordability but also the relative strength of marketing and trade deals per region.

The top five best selling phones in the US are all iPhone models.

In China it’s Huawei.

As the trade wars play out its clear that we are buying an augmented product made up of hardware, future upgrades, UX, security of os, digital services and an open ecosystem of apps. Price of handset vs handset features is only one decision criteria and clearly not the most important one.

Please read my new book Di-Volution for a deeper look into how to survive and thrive in the digital wars. It has some great insights and tips relevant to you. I’d love to hear your views on it. Rate it in the store when done please.

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