Newspaper circulation

What is happening to circulation?

Q4 2020 vs Q4 2019

😱 Pretoria News -80%
😱 Saturday Star -73%
😱 Cape Argus -63%
😱 Cape Times -62%
😱 The Star -60%
😱 Daily News -54%
😱 Sowetan -50%
😱 The Mercury -47%
😱 Sunday Times -44%
😱 Mail & Guardian -43%
😱 Daily Sun -42%

They only have themselves to blame. “Circulation” is a term from the 80’s.

Today it’s views, shares, likes, hits, page views, time on site, percent return visitors, click troughhs , subscriptions, downloads, monthly active users etc. They had decades to react and did not.

Weak leadership with no vision cannot engender sympathy.

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