Measure what you treasure

Are you considering the correct measures?

Measures of success change due to digital transformation of an industry

Music is a case in point in these graphical plots from 2012.

Lady Gaga , Rihanna and Pitbull combined sold fewer albums than Cliff Richard. But that’s because the way we consume music was changing on a generational basis.

It was apparent even then that Coldplay , Guns n Roses and Mariah Carey were more album than digital age artists

The first hints of the impact of the advent of streaming and downloads at that time were a harbinger that this would change even more by 2020.

Learn how to measure what you treasure. Metrics matter !!

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