Companies are not disrupted. Industries are!

If you know what this artefact is then you know what an “Album” is and why the words “Instant” and “Disposable” are relevant.

We forget that Adjacent industries are hammered when the primary industry is disrupted. When horses disappear from cities you lose the feed, saddle, vet and manure removal industries as well.

Now think fossil fuel vs solar powered electric vehicles and do the math. Companies are not disrupted. Industries are.