Give me reasons to care or reasons to share

Be mindful of your posts and how it impacts others.

If all you share is stories about yourself and your achievements then it’s vanity. Unless there are powerful emotive reasons behind it , There are very few reasons to care or to share. This is called propaganda and frequently managed via press releases.

Similarly if it’s about “us” then it’s about a group, firm or association. Your motive here is publicity and often a platform like Mashable or LinkedIn is used. This is conversational content and might be shareable

If you make it personal and we talk about “you” then I have a reason to care but not to share. It’s referred to as convictional content. Credible and believable. Blogs often fit in here.

Finally Nirvana is when it goes viral. But then you need to talk about “we”. You need to post a provocation broadly shared and demonstrating connection to the mood of the day. The zeitgeist. This is a reason to share and to care.

Virality is rare and special. A demonstration that you are in the sweet spot. Hitting it consistently is more art than science.