I delivered two major webinars every week with thousands of viewers on four continents during the 12 weeks of lockdown so far. Here is what I learned.

Who you work for and what your title is are irrelevant. You either deliver online value or not

Authentic presence wins. If you just pose then your audience will exit just by voting with the “leaving” button

Viewers are anxious and are looking for solutions. Real world advice that works. Not an advert for your business.

A standard static canned presentation is worthless in a chaotic Changing world. So customize. Else just put it on YouTube.

What you put into your preparation you will get out in Business value. If you expect a vibrant chat session you better make people curious.

Viewers are busy and distracted. Most are multi tasking while watching. Get engagement fast, start and finish on time and test your technology first.

Online is not radio and it is not TV. Lighting, voice, sound and environment are all important.

You need a personality. Enough said

Everyone has a selfish interest here. It’s just business.

Every one of those keynotes would have been a series of tiring flights just six months ago. Be very very grateful.

Webinars are not for everyone.