Did you tick the digital box?

Digital is not a passing fashion.

What most boards want is a tick in the box that says digital. Why? They are populated by those generally vested in legacy on business models, industry definitions or strategy. Digital is not a passing fashion. It’s the future and soon it will be all that there is. But fish rot from the head, and giving the board a digital 101 course in order to map the future is the dumbest thing that you can do. Get professional help. Or your ceo will soon be an ex-ceo.

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